Small, local, organic brands that made a name by appealing to consumers who seek out natural products have been bought out again and again by large corporations with what would seem to be very conflicting values.

Just a few examples of corporate ownership that may surprise you:

• Coca-Cola acquired Zico Coconut Water in 2013
• PepsiCo acquired Naked Juice Co. in 2007
• Campbell’s Soup Co. acquired Bolthouse Farms in 2012
• Kellogg’s acquired Kashi in 2000

Why would these huge corporations show interest in the little, natural guys? The same reason huge corporations do most things: to make more money.