Companies use all sorts of marketing tactics to persuade consumers into buying their products. Most of which we are aware of, such as billboard signs, bright colors, and catchy slogans… but did you know that many of these corporate heavyweights use even trickier methods to make their products seem irresistible? Various consumer brands, restaurants, and hotels use the sense of SMELL to capture their customers’ attention and lure them into buying unhealthy foods. This powerful technique motivates individuals to buy products without having to overtly sell anything. These manipulative methods are being used by many retailers; attempting to lure you toward unhealthy foods, without you even knowing it!