It happened subtly, over the course of a decade or two. Household cleaners went from being largely soap-based to primarily chemical-based. Cosmetics such as lipstick and blush went from being made from bees wax, plant-based extracts, and strawberries to being pumped full of lead, parabens, and synthetic dyes. A loaf of bread went from being nothing more than flour, yeast, sugar, and salt to a confusing concoction of additives and artificial flavorings. 

These cosmetics and foods didn't change the way they looked or functioned on the surface. It's why so many people didn't notice. They still looked the same, tasted the same, and had the same function but they were different. Like the 1950s movie, "Invasion of the Body Snatchers", familiar, everyday products were changed from natural to synthetic and Americans never realized the difference. 

These changes have had a profound effect on not only the intelligence level of the American population but also it's ability to learn, process, reason, and think for itself. Are Americans really getting dumber? Statistics say yes. In 2011, the average American IQ was measured at 88.54. (Average intelligence is estimated to be 89-100.) This means that a large percentage of the American population is now considered below average intelligence!

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